![]() To map your parameters, follow these steps. You can view this section only if you have selected Parameters under Set your data sharing options. If the raw data parameters you collect in the SDK differ from the values supported by Facebook, you can define mappings so that Facebook can receive that data. In the Partner event list, select the Facebook event that corresponds to your Adjust event, or else enter a custom event name.In the Adjust event list, select the Adjust event that you want to share with Facebook.If you selected In-app revenue (from in-app purchases) to send detailed revenue data to your Facebook Ads Manager dashboard, you need to map events that generate revenue. These custom events are available to most App Install campaigns, including Automated App Ads and Manual App Ads.Īll you need to do is link your Adjust events as custom events, and Adjust passes them to Facebook for optimization. With Facebook’s custom event optimization, you can directly optimize custom app events from your campaign in Facebook. Once dashboard setup is complete and you're ready to launch your campaign, make sure to also set up your raw data to receive MAE campaign information. This indicates to Facebook that they can use the Aggregated Event Measurement protocol to measure events from your app. Turn on the toggle for Enable AEM for MAE.Configure an app scheme and enable universal linking in your app.If you want to run MAE campaigns, you need to complete these two additional steps: Map events that you want to send to Facebook for measurement.Mobile App Re-Engagement (MAE): for retargeting and re-engagement campaigns directed at existing users.Īdjust's Facebook integration automatically supports MAI campaigns. Mobile App Install (MAI): for new user acquisition campaigns. With AEM, you can set up two types of campaign: (iOS apps only) Aggregated Event Measurementįacebook's Aggregated Event Measurement (AEM) is a protocol that measures app events from iOS 14.5 and later. You usually need to map parameters to share this data. Parameters: to share all partner parameters configured in the Adjust SDK for any activity you share with Facebook.You need to map events that generate revenue to share this data. In-app revenue (from in-app purchases): to send detailed revenue data to your Facebook Ads Manager dashboard.This is available only if you have purchased Adjust's Uninstall and Reinstall Growth Solution. Uninstalls and reinstalls: to send uninstall and reinstall data to Facebook.This value is hardcoded and cannot be changed. Your ad revenue data will display in Facebook Ads Manager under fb_mobile_purchase. Ad revenue (from ad views): to send your ad revenue callbacks to Facebook.You can select to send additional data to Facebook. This includes data attributed to Facebook, data attributed to other networks, and organic data. Once you enable data sharing, Adjust sends data from all attribution sources to Facebook, by default. Follow the steps in Facebook documentation to find your Decryption key.This enriches your raw data with certain campaign details for Android apps. (Optional) In the Decryption key field, enter your decryption key.Follow the steps in Facebook documentation to find your Facebook Developer App ID.This App ID should be the same for all your apps in Adjust, regardless of platform. ![]() Your Facebook Developer App ID comes from your Facebook Developer account. In the App ID field, enter your Facebook Developer App ID.In the Data sharing screen, follow these steps. Share data with Facebook to optimize your campaigns. You can now set your data sharing options and map Adjust events and parameters for Facebook to receive. In the App selection screen, choose your app, and select Next.In the Partner selection screen, choose Facebook, and select Next.If you don’t complete this step, Facebook can’t claim any engagements measured by Adjust. If you’ve migrated to Adjust, are a new client, or are adding a new app, you need to connect Adjust as a data source in Facebook Events Manager. ![]()
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